Election campaigns refer to the strategic efforts and activities undertaken by political candidates and their teams to promote their candidacy and persuade voters to support them in an election. These campaigns typically involve a variety of tactics, including advertising, public appearances, debates, and outreach efforts, aimed at mobilizing and engaging voters. Campaigns often focus on key issues, personal attributes of the candidate, and contrasting their positions with those of their opponents. The ultimate goal of an election campaign is to secure enough support from voters to win the election and assume office.